Idaho River Sports Featured in Ad Campaign

Idaho small business owners, including Stan Kolby and Jo Cassin of Idaho River Sports and EveryWear spoke out about their love of Idaho’s wild public land and their hope to keep this wilderness forever protected in a new print ad campaign of the Idaho Conservation League and the Campaign for America’s Wilderness.

“Pristine public lands are the anchor to Idaho’s extraordinary quality of life,” says Rick Johnson, executive director of the Idaho Conservation League. “This ad campaign is a reminder that people from all backgrounds and walks of life use and treasure these amazing lands, and we need to protect them for future generations.”

The fourth ad in the series features Boise residents Jo Cassin and Stan Kolby, owners of Idaho River Sports, who say, “The Boulder-White Cloud Mountains are Idaho at its best. They not only provide the clear, free-flowing water for many of our wild rivers, they also help drive the outdoor recreation industry which provides Idaho with billions of dollars every year. As businesspeople, outdoor enthusiasts, and most importantly as Idahoans, we need to work together to protect places like Castle Peak, the Boulder Chain Lakes, and Warm Springs Creek in the Boulder-White Cloud Mountains. Because wilderness is about more than just protecting Idaho’s special places – it’s about creating possibilities for everyone.”

The campaign will run in newspapers throughout Idaho and includes other small business owners, a teacher, a contractor and a restaurateur.

For More Information: http://www.commongroundid.org

Contact: Susan Whitmore (swhitmore@leaveitwild.org)